What IS custom book publishing?

Everywhere you go, it's "custom" this and "custom" that. Now, finally, you can customize your publishing goals.

Custom book publishing empowers authors with custom pricing, custom quantities, and custom options. Plus, the writer keeps all rights and the book never goes out of print!

But what is custom publishing?

How does it compare to the old-fashioned business model of traditional publishing? Is it more user-friendly than self-publishing? Or less restrictive than print-on-demand?
Compare for yourself with the chart below. Publishing is an adventure, not a mystery. And your choice is clear.

Worried about your rights? Custom publishing allows you to keep all the rights to your work.
Worried about the contract? Custom publishing features non-exclusive contracts that allow you to pursue other opportunities at any time.
Worried about the high cover prices? The author determines the retail cover price.
Worried about distribution? Authors determine the Retail Margin, from 0% to 55% for distribution through Ingram, Baker & Taylor, Amazon, and more.
Worried about royalties? I don't know about you, but I'd rather not split my profits with any publisher. Custom publishing lets the author set their own Book Profit and keep 100% of it.