Self-Publishing Conspiracy

Business trips, inclement weather, and book promotion have all conspired against updating this blog for a long period of time. The Amazon.com lists I was experimenting with appear to be working... sort of. I'll keep an eye on them and work on enhancing their effectiveness before sharing the strategy with Outskirts Press authors.

For example, right now Publishing Gems (http://outskirtspress.com/publishinggems) is hoovering between 100,000 and 250,000 on the Amazon list without any off-line promotion to speak of yet. I anticipate the Denver Business journal article will be hitting either today or next Wednesday and that may have some positive results. I'll be taking advantage of Outskirts Press' Press/Media CD Kit to generate some additional interest, hopefully to secure some on-air interviews. Speaking of which, one of our recent authors appeared on a television talk show in California and his first 9-day sales numbers are wonderful. Promotion really does make all the difference.

Can't find OutskirtsPress.net on Google yet, although we submitted it around a month ago. We continue to work on other search engine optimization techniques as they come forth. Ultimately, the most tried-and-true technique appears to be site longevity, and this is where many of our competitors unfortunately have us beat. Fortunately, we're compensating in other ways, and it's proving very successful.