Website Focus Group

We conducted a focus group on the website to pin-point subtle ways of increasing its effectiveness. One thing we learned is that the "bookmarking" functionality we had at the top of the site was being confused for our logo. Not only that, but people thought it was being chopped in half (or they weren't at the top of the page) since the graphic was a half-circle. Easy solution -- we dumped that graphic and lost the "add to favorites" function, which probably wasn't being used anyway.

We offer a free 92-page e-book to every visitor to our site, but we learned that the it was a little confusing getting to the place to enter their email address, so we fixed that.

We're also adding audio to our site. Publishing Gems is the first book that showcases our new Audio Excerpts option, and OutskirtsPress.com also features audio beginning June 1.